London, United Kingdom

Tuesday, 2 August 2011

Style - Persol...Aviator

Persol is an Italian eyewear company specializing in sunglasses. The name is derived from "per il sole," which, in Italian, means "for the sun." Formed in 1917 by Giuseppe Ratti, Persol originally catered to pilots and sports drivers. Presently, the company is famous for its durable sports sunglasses. Its trademark is the silver arrow, and several of the company's glasses feature this symbol.

Persol was a heavy influence in the production of sunglasses. The company developed the first flexible stem.

Persol was introduced to the United States in 1962. Its first boutique opened on Rodeo Drive in Los Angeles in 1991. It is currently owned by the Luxottica group.

Steve McQueen popularized two Persol models: the 714 folding sunglasses and closely styled 649. He wore a special pair of 714's with blue lenses in The Thomas Crown Affair and was often photographed wearing the 649 model.

Persol models 2244-S and 2720-S were both worn by Daniel Craig in the James Bond film Casino Royale.
Pierce Brosnan wore Persol model 2672-S as James Bond in the film Die Another Day.

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